22 December 2009


The inventors of Babycham were, in my opinion, geniuses. They somehow took a light, sparkling perry, which is basically pear cider, and whipped up a host of 60s and 70s advertising to appeal to a couple of decades worth of women. It worked - at one point 'brandy and Babycham' (for those who wished to splash out) was considered the height of sophistication, if a little pricey, and was almost certainly guaranteed to get you wobbling on your barstool.

Babycham was the first alcoholic beverage to be advertised on UK television, beginning in 1957, with the exciting, if baffling, slogan: 'the genuine champagne perry'. A small prancing fawn was used as a mascot, and the factory in Shepton Mallet is still guarded by a large plastic version complete with blue bow.

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